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Problem Statement Overview

India’s leading automotive manufacturer, Maruti Suzuki, is looking to partner with mature startups that are working on cutting-edge technology, through the Mobility Challenge, in partnership with T-Hub. This program provides select startups an opportunity to win cash rewards, execute a paid Proof of Concept, get mentorship, and an opportunity to become a business partner of Maruti Suzuki.
The use case is to develop AI-driven, automation-first cybersecurity solutions to enhance enterprise-wide security resilience across Maruti Suzuki’s digital ecosystem.

The solution must integrate with existing enterprise systems, support real-time processing, ensure minimal disruption to operations, and comply with applicable data privacy and regulatory requirements, ultimately enabling proactive and efficient cybersecurity operations. All innovative solutions across the cybersecurity domain are encouraged.

Focus Areas

Threat Detection &
Response Automation
Threat Intelligence &
Vulnerability Management
Data Protection &
Security Investigation
Secure Development
& AI Security
Governance, Risk
& Compliance (GRC)
Threat Detection & Response Automation
Threat Intelligence & Vulnerability Management
Data Protection & Security Investigation
Secure Development & AI Security
Governance, Risk & Compliance (GRC)

Benefits

Cash Rewards
The winners will receive cash rewards
worth INR 1 million
‍
Winner: ₹5,00,000

First Runner-up: ₹3,00,000

Second Runner-up: ₹2,00,000
Paid PoC opportunity
The winners of this program will explore the opportunity to execute paid proof of concept (PoC) with Maruti Suzuki.
Industry Mentorship
Get an opportunity to receive impact mentoring from leading experts at T-Hub and industry leaders from Maruti Suzuki.
Faster Go-to-market
An opportunity to co-create with Maruti Suzuki, which provides one of the largest testbeds for startups to develop cutting-edge solutions, validate them at scale, and go to market quickly.
Partnership Opportunities
Partnering with Maruti Suzuki and T-Hub offers startups credibility and exposure within the industry, leveraging the reputation of India's largest auto manufacturer and one of the country's leading innovation hubs.
Maruti Suzuki FundRays opportunity
Founders get an opportunity to be part of Maruti Suzuki FundRays, an exclusive Investor readiness program of Maruti Suzuki in partnership with Indian School of Business Hyderabad, to help startups accelerate their funding journey.
Cash Rewards
The winners will receive cash rewards
worth INR 1 million
‍
Winner: ₹5,00,000

First Runner-up: ₹3,00,000

Second Runner-up: ₹2,00,000
Paid POC opportunity
The winners of this program will explore the opportunity to conduct paid POC with Maruti Suzuki.
Industry Mentorship
Get an opportunity to receive impact mentoring from leading experts at MSIL & T-Hub and scale your growth in a short period.
Faster Go-to-market
An opportunity to co-create with Maruti Suzuki, which provides one of the largest testbeds for startups to develop cutting-edge solutions, validate them at scale, and go to market quickly.
Partnership Opportunities
Partnering with Maruti Suzuki and T-Hub offers startups credibility and exposure within the industry, leveraging the reputation of India's largest auto manufacturer and one of the country's leading innovation hubs.
Maruti Suzuki FundRays opportunity
Founders get an opportunity to be part of Maruti Suzuki FundRays, an exclusive Investor readiness program of Maruti Suzuki in partnership with Indian School of Business Hyderabad, to help startups accelerate their funding journey.

Who Can Apply?

Established startups that have reached a mature stage and are ready to deploy their solution(s).
Startups must demonstrate proven capabilities in one or more of the given focus areas.
The solution(s) should be scalable, automation-driven, and capable of improving key cybersecurity KPIs, including mean time to detect (MTTD), mean time to respond (MTTR), operational efficiency, tool/technology consolidation, and cost optimization.
The proposed solution must be compatible with enterprise environments and capable of integrating with existing tools.
The product or technology the startup is offering for consideration represents original, owned, or appropriately licensed solutions, with compliance to data privacy and regulatory requirements and data residency in Indian landscape.

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Key Timelines

May – June 2026
Call for Applications
Screening of Applications
June – July 2026
July 2026
Pre-Finale Hackathon
Grand Finale for Winner selection
August – September 2026
October 2026
Kickstarting PoC

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Frequently Asked Questions

Who is eligible to apply?

Established startups that have reached a mature stage and are ready to deploy their solution(s).

Can a single founder apply to the program?

Yes.

Startup/entity is not registered in India. Can I apply?

Yes. All entities who have relevant solutions can apply.

I am an idea/early-stage startup. Can I apply?

Please apply if you have a solution ready to be deployed at scale.

How much does it cost to participate in the program?

There are no charges to participate in the program.

What is the purpose of the paid PoC?

To support the startups financially and to ensure that there is no hindrance in promoting open innovation.

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