Hosted in partnership with T-Hub

Feg Innovation Hackathon 2026
Hackathon dates: 08th & 09th September 2026
Venue: Marvel, T-Hub, Hyderabad

INR 1 lakh (EUR 1,000)
WINNER per challenge

INR 50,000 (EUR 500)
RUNNER-UP per challenge

Potential collaboration
opportunity with FEG India

Apply Now

About the Hackathon

The FEG Innovation Hackathon is a two day innovation challenge designed to bring tech builders, startups, and creative thinkers together to tackle real-world digital entertainment problems. Hosted in partnership with T-Hub, the format is deliberately hands-on: teams turn an idea into a working prototype inside two days, with mentors available throughout, and present it live to FEG's product and engineering leadership.

Open to startups, students and independent tech professionals.

Teams with strong solutions may be offered a follow-on engagement to build with FEG after the event.

About Corporate

FEG India Solutions Pvt. Ltd. is the Hyderabad-based Global Capability Centre for Fortuna Entertainment Group, one of Central and Eastern Europe's leading omni-channel digital entertainment and interactive media groups.

Operating out of Knowledge City, the India hub owns the technology, data and business intelligence backbone behind FEG's global operations: scalable data infrastructure, AI-driven platforms, advanced analytics, and consumer-facing tech at European scale.

Benefits

(a) Direct Industry Exposure: Present your solution directly to subject-matter experts, senior leadership, and jury members from FEG and T-Hub.

(b) Cash Prizes & Awards: Prizes are awarded per challenge - each of the three challenges has its own winner and runner-up:
‍
     • Winner: INR 1 lakh (EUR 1,000)
     • Runner-up: INR 50,000 (EUR 500)
    • Follow-on opportunity. If the proposed solutions are strong, an additional option may be offered to selected teams to build the solution for FEG as a follow-on engagement.

‍(c) Post-Hackathon Opportunities: Opportunities for top teams to discuss potential pilots, proof-of-concept deployments, or follow-up startup engagements.

‍(d) Ecosystem Networking: Connect with developers, mentors, incubator networks, and startup communities.

Apply Now

Challenges

Three problem-first briefs. We give you the problem and the evidence, not the answer — plus the outcome we measure and the line you can't cross. Pick one.
Challenge-1:
Session Quality & Conversion
Value & conversion per session
Challenge-2:
Native App Experience
App opens per week · DAU/MAU
Challenge-3:
Game Load Time
6–8 s → under 500 ms
Challenge-1:
Session Quality and Session-to-Action Conversion
How might we turn more sessions into confident, informed actions and make every session more valuable to the user without pushing anyone to do more than they want to?
The problem
>
Users open our products far more often than they act in them. A large share of sessions end in browsing.
>
Discovery friction — generic layouts look the same to a first-time visitor and a ten-year specialist.
>
Drop-off at the final step — users who reach the point of confirming, our strongest intent signal, still leave.
>
Not a traffic problem. Users already come.
Where we expect innovation
>
Content discovery and relevance
>
Deeper engagement across categories, content and features
>
Real-time in-session guidance
>
Converting intent at the final step
>
Better ways to measure session quality itself
Metrics
Value per Session
Session Conversion Rate
Actions per Session
Final-step Conversion
Sessions per User
Time to First Action
Outcome: more sessions ending in a completed action, more value per active user, and uplift that survives into D30/D90 retention. Out of scope: acquisition and marketing before the session, pricing and commercial terms, registration and identity verification. Baselines shared with shortlisted teams after NDA.
Guardrail
Uplift must come from relevance and reduced friction, never pressure. No dark patterns, no urgency mechanics, nothing conflicting with responsible gambling limits or self-exclusion. Sessions showing harmful-play indicators must not rise. Judged.
Challenge-2:
Native App Experience — Relevance on Every Surface
How might we bring a user's selected interests, teams and activity to every surface of their device, so the experience feels relevant and alive before the app is even opened?
The problem
>
Between sessions we're invisible — and that's exactly when the moments users care about happen.
>
Live moments are lost — someone following a live event tracks it in a third-party app, not ours.
>
Broadcast pushes are ignored or disabled, and opt-out is effectively permanent.
>
The OS canvas sits unused — a user's own live activity is a stronger real-time story than a generic feed.
Where we expect innovation
>
Widgets and lock-screen surfaces
>
Live Activities and Dynamic Island — live values, rewards, active items
>
Watch complications and geolocation
>
One-tap launch shortcuts
>
Voice search
Metrics
App opens per user per week
DAU/MAU
Live-moment engagement in our app
Notification opt-in retention
Tap-through from OS surface
Widget adoption
You build: a standalone native demo app on real devices with sample data — iOS, Android or both.
‍Out of scope: production integration, real user data, new-user acquisition. Relevance and convenience, not hyper-personalisation.
Guardrail
OS surfaces are the most personal space we could occupy misuse destroys trust permanently. Quiet hours, frequency caps and GDPR consent respected. Zero inducement pushes to at-risk or self-excluded customers, enforced by design.
Challenge-3:
Game Load Time — 6-8 Seconds to Near-Instant
How might we cut game load time to around 500 milliseconds — so choosing a game feels as fast as scrolling a feed, and trying a new one costs the user nothing?
The problem
>
6-8 seconds from tap to playable, in a product whose core loop is choosing and switching games.
>
Slow loads suppress discovery — users settle into a small familiar set and new content never gets a fair chance.
>
The constraint is structural — games are certified third-party bundles, contractually fixed. The solution space is everything around the game.
Where we expect innovation
>
Prediction and prefetching
>
Edge/CDN and caching strategy
>
Progressive and perceived loading
>
Lobby-to-game transitions
>
Instrumenting real vs perceived load
Metrics
Cold Load p50 / p95 — under 500 ms
Launch-to-play conversion
Games sampled per session
Perceived-load quality
Cache hit / prefetch accuracy
You show: a live side-by-side demo on real devices — today's baseline vs your solution, instrumented, not slideware. Say which gains are raw speed and which are perceived.
Out of scope: modifying provider code or certified logic, and any change to game mechanics or payouts.
Guardrail
Speed must not bypass anything that protects the user - responsible gambling interstitials, reality checks, session limits and age gates stay at full fidelity. Certified packages must not be altered.

What you Deliver

D1
Working prototype
The core of your solution, on your sandbox, using sample data we can provide.
D2
Live demo
15 minutes max, walking a realistic customer scenario.
D3
Impact case
Quantified effect on the business outcome, with cost-value analysis and stated assumptions.
D4
Compliance note
One page mapping your design to the EU baseline and responsible gambling rules.

How you're judged

A beautiful prototype without a credible link to the outcome will not win.
Business impact
30%
Credible, data-backed link to the business outcome, with cost-value analysis.
Customer experience
20%
Better for the user, not just the funnel; rich, modern UI/UX.
Originality of approach
15%
A perspective or mechanism the brief did not suggest.
Technical feasibility
15%
A realistic path to production on FEG platforms.
Product thinking
10%
Built as a product we can integrate - easiest and fastest integration wins.
Compliance by design
10%
EU baseline and responsible gambling embedded, not bolted on.

Prizes, per challenge

Each of the three challenges has its own winner and runner-up.
Winner
INR 1,00,000
EUR 1,000
Runner-up
INR 50,000
EUR 500
Follow-on
Build it for FEG
Strong solutions may be offered a follow-on engagement.

Domains

AI & Machine Learning
>
Predictive analytics & propensity modelling
>
Generative AI / LLM applications
>
Agentic AI
>
Natural Language Processing
>
Computer Vision
>
Responsible AI & Explainability
Personalization & Recommendation
>
Recommendation engines
>
Content discovery & search relevance
>
Real-time decisioning
>
Segmentation & audience modelling
>
Cold-start / new-user relevance
MarTech & Customer Engagement
>
Customer Data Platforms (CDP)
>
Lifecycle & journey orchestration
>
Push notification infrastructure
>
In-app messaging & nudges
>
Loyalty & rewards
>
Gamification
Product Analytics &
Experience Intelligence
>
Product analytics
>
Session replay
>
Push notification infrastructure
>
A/B testing & experimentation
>
Conversion rate optimisation
>
Voice-of-customer & feedback
Conversational
AI & Voice
>
Voice assistants & voice search
>
Speech recognition (ASR)
>
Text-to-speech
>
Chatbots
>
Multilingual / Indic language tech
Mobile &
Device Engineering
>
Native iOS
>
Native Android
>
Cross-platform (Flutter, React Native)
>
OS surface integration (widgets, Live Activities, Dynamic Island)
>
Wearables (watchOS, WearOS)
>
Mobile SDK development
Location &
Context Intelligence
>
Geospatial & mapping
>
Geofencing
>
Location intelligence
>
Context-aware computing
Cloud, Edge &
Infrastructure
>
Edge computing
>
CDN & content delivery
>
Cloud infrastructure (IaaS/PaaS)
>
GPU & AI cloud
>
Serverless & edge functions
>
Data centre & network
Performance Engineering
& Observability
>
Application performance monitoring (APM)
>
Observability & Open Telemetry
>
Web & mobile performance optimisation
>
Caching & prefetching
>
Real user monitoring
>
Load & stress testing
Media & Streaming Technology
>
Video & media delivery
>
Adaptive bitrate streaming
>
Image & asset optimisation
>
Real-time communication (WebRTC)
>
DRM & secure delivery
>
HTML5 / WebGL players
UI/UX & Design Technology
>
Product & interaction design
>
Design systems
>
Motion & micro-interaction design
>
Accessibility (WCAG / EAA)
>
Adaptive & generative UI
Gaming & Interactive Entertainment
>
Game development (Unity, Unreal, WebGL)
>
HTML5 & web games
>
Casual & social gaming
>
iGaming / sportsbook platform tech
>
Fantasy sports tech
>
Esports tech
Sports Technology
>
Live sports data & feeds
>
Fan engagement platforms
>
Sports analytics
>
Second-screen & live experiences
RegTech, Privacy & Trust
>
Privacy engineering & consent management
>
GDPR / AI Act compliance tooling
>
KYC & identity verification
>
Fraud & risk
>
Responsible-play & player protection
Data & Developer Platforms
>
Real-time data streaming & event pipelines
>
Feature stores
>
API platforms
>
DevOps & Kubernetes
>
Integration & SDK tooling
AI & Machine Learning
>
Predictive analytics & propensity modelling
>
Generative AI / LLM applications
>
Agentic AI
>
Natural Language Processing
>
Computer Vision
>
Responsible AI & Explainability
Personalization & Recommendation
>
Recommendation engines
>
Content discovery & search relevance
>
Real-time decisioning
>
Segmentation & audience modelling
>
Cold-start / new-user relevance
MarTech & Customer Engagement
>
Customer Data Platforms (CDP)
>
Lifecycle & journey orchestration
>
Push notification infrastructure
>
In-app messaging & nudges
>
Loyalty & rewards
>
Gamification
Product Analytics &
Experience Intelligence
>
Product analytics
>
Session replay
>
Push notification infrastructure
>
A/B testing & experimentation
>
Conversion rate optimisation
>
Voice-of-customer & feedback
Conversational
AI & Voice
>
Voice assistants & voice search
>
Speech recognition (ASR)
>
Text-to-speech
>
Chatbots
>
Multilingual / Indic language tech
Mobile &
Device Engineering
>
Native iOS
>
Native Android
>
Cross-platform (Flutter, React Native)
>
OS surface integration (widgets, Live Activities, Dynamic Island)
>
Wearables (watchOS, WearOS)
>
Mobile SDK development
Location &
Context Intelligence
>
Geospatial & mapping
>
Geofencing
>
Location intelligence
>
Context-aware computing
Cloud, Edge &
Infrastructure
>
Edge computing
>
CDN & content delivery
>
Cloud infrastructure (IaaS/PaaS)
>
GPU & AI cloud
>
Serverless & edge functions
>
Data centre & network
Performance Engineering
& Observability
>
Application performance monitoring (APM)
>
Observability & Open Telemetry
>
Web & mobile performance optimisation
>
Caching & prefetching
>
Real user monitoring
>
Load & stress testing
Media & Streaming Technology
>
Video & media delivery
>
Adaptive bitrate streaming
>
Image & asset optimisation
>
Real-time communication (WebRTC)
>
DRM & secure delivery
>
HTML5 / WebGL players
UI/UX & Design Technology
>
Product & interaction design
>
Design systems
>
Motion & micro-interaction design
>
Accessibility (WCAG / EAA)
>
Adaptive & generative UI
Gaming & Interactive Entertainment
>
Game development (Unity, Unreal, WebGL)
>
HTML5 & web games
>
Casual & social gaming
>
iGaming / sportsbook platform tech
>
Fantasy sports tech
>
Esports tech
Sports Technology
>
Live sports data & feeds
>
Fan engagement platforms
>
Sports analytics
>
Second-screen & live experiences
RegTech, Privacy & Trust
>
Privacy engineering & consent management
>
GDPR / AI Act compliance tooling
>
KYC & identity verification
>
Fraud & risk
>
Responsible-play & player protection
Data & Developer Platforms
>
Real-time data streaming & event pipelines
>
Feature stores
>
API platforms
>
DevOps & Kubernetes
>
Integration & SDK tooling

Eligibility Criteria

What we look for:
Target Audience: Open to individual developers, innovator teams, startups, university students, and developer networks.
Submission Quality: Applications must directly address the official FEG challenge statements.
Selection Process: Candidates will undergo screening by a joint evaluation committee from T-Hub and FEG based on technical feasibility, alignment, and originality.
On-Site Presence: Shortlisted participants/teams must be available to participate in person at T-Hub, Hyderabad during the 2-day hackathon window.

Apply Now

Ground rules. EU baseline throughout GDPR, ePrivacy, AMLD/KYC, eIDAS 2.0, EU AI Act, EAA/WCAG 2.1 AA plus responsible gambling: no dark patterns, no inducements to vulnerable or self-excluded customers, 18+ respected. Anonymised or sample data only. Ask us anything; real baselines follow after shortlisting and NDA. State every assumption your metric choices are themselves judged. AI-native, gamified and rich UI/UX are welcome, not required.

Frequently Asked Questions

Who all are eligible to participate?

Startups, tech enthusiasts, working professionals, and students are all eligible to apply and participate in the competition.

Are there specific location preferences?

Contestants from anywhere in India can apply. The event itself will be held in Hyderabad on September 8–9.

Where will the event take place?

The 24-hour hackathon will take place physically at the T-Hub Campus in Hyderabad, India.

What is the cost to participate?

Participation is free for all shortlisted teams and individuals selected through the screening process.

Are travel and accommodation provided?

Participants are responsible for their own travel, personal health, and accommodation arrangements unless specified otherwise.

Will there be assistance during the coding sprint?

Yes, assigned mentors and technical experts will be available to provide guidance, feedback, and office hours during the build phase

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