Hosted in partnership with T-Hub

Feg Innovation Hackathon 2026
The FEG Innovation Hackathon is a 24-hour innovation challenge designed to bring tech builders, startups, and creative thinkers together to tackle real-world digital entertainment problems.

INR 1 lakh (EUR 1,000)
WINNER

INR 50,000 (EUR 500)
RUNNER-UP

Apply Now

About the Program

The FEG Innovation Hackathon is a 24-hour innovation challenge designed to bring tech builders, startups, and creative thinkers together to tackle real-world digital entertainment problems.

Hosted in partnership with T-Hub, the program provides a space where developers can take an idea, turnit into a functional prototype during a 24-hour coding sprint, and present itlive to industry leaders. It is structured to help teams build practical,high-impact solutions, receive direct mentorship, and potentially explore commercial opportunities after the event.

About Corporate

FEG India Solutions Pvt. Ltd. serves as the technology, data, and business intelligence backbone for the group from Hyderabad Knowledge City. The India hub focuses on building scalable data infrastructure, AI-driven platforms, advanced analytics, and consumer-facing tech to power FEG's global operations.

Program Benefits

(a) Direct Industry Exposure: Present your solution directly to subject-matter experts, senior leadership, and jury members from FEG and T-Hub.

(b) Cash Prizes & Awards: Prizes are awarded per challenge - each ofthe three challenges has its own winner and runner-up:

Winner: INR 1 lakh (EUR 1,000)
Runner-up: INR 50,000 (EUR 500)
• Follow-on opportunity. If the proposed solutions are strong, an additional option may be offered to selected teams to build the solution for FEG as a follow-on engagement.

(c) Post-Hackathon O pportunities: Opportunities for top teams to discuss potential pilots, proof-of-concept deployments, or follow-up startup engagements.

(d) Ecosystem Networking: Connect with developers, mentors, incubator networks, and startup communities.

Domains

AI &
Machine Learning
>
Predictive analytics & propensity modelling
>
Generative AI / LLM applications
>
Agentic AI
>
Natural Language Processing
>
Computer Vision
>
Responsible AI & Explainability
Personalization & Recommendation
>
Recommendation engines
>
Content discovery & search relevance
>
Real-time decisioning
>
Segmentation & audience modelling
>
Cold-start / new-user relevance
MarTech & Customer Engagement
>
Customer Data Platforms (CDP)
>
Lifecycle & journey orchestration
>
Push notification infrastructure
>
In-app messaging & nudges
>
Loyalty & rewards
>
Gamification
Product Analytics &
Experience Intelligence
>
Product analytics
>
Session replay
>
Push notification infrastructure
>
A/B testing & experimentation
>
Conversion rate optimisation
>
Voice-of-customer & feedback
Conversational
AI & Voice
>
Voice assistants & voice search
>
Speech recognition (ASR)
>
Text-to-speech
>
Chatbots
>
Multilingual / Indic language tech
Mobile &
Device Engineering
>
Native iOS
>
Native Android
>
Cross-platform (Flutter, React Native)
>
OS surface integration (widgets, Live Activities, Dynamic Island)
>
Wearables (watchOS, WearOS)
>
Mobile SDK development
Location & Context Intelligence
>
Geospatial & mapping
>
Geofencing
>
Location intelligence
>
Context-aware computing
Cloud, Edge &
Infrastructure
>
Edge computing
>
CDN & content delivery
>
Cloud infrastructure (IaaS/PaaS)
>
GPU & AI cloud
>
Serverless & edge functions
>
Data centre & network
Performance Engineering
& Observability
>
Application performance monitoring (APM)
>
Observability & Open Telemetry
>
Web & mobile performance optimisation
>
Caching & prefetching
>
Real user monitoring
>
Load & stress testing
Media & Streaming Technology
>
Video & media delivery
>
Adaptive bitrate streaming
>
Image & asset optimisation
>
Real-time communication (WebRTC)
>
DRM & secure delivery
>
HTML5 / WebGL players
UI/UX &
Design Technology
>
Product & interaction design
>
Design systems
>
Motion & micro-interaction design
>
Accessibility (WCAG / EAA)
>
Adaptive & generative UI
Gaming & Interactive Entertainment
>
Game development (Unity, Unreal, WebGL)
>
HTML5 & web games
>
Casual & social gaming
>
iGaming / sportsbook platform tech
>
Fantasy sports tech
>
Esports tech
The T-Hub Ecosystem
Access to T-Hub's mentors, network, investors, and resources — long after the program ends.

Built something real? Let's build something bigger.

Who Should Apply

We're looking for startups with a working product ready to prove itself in the real world.
What we look for:
Clear relevance to one or more of the program's focus areas
A team that can build and deploy within the PoC timeline
Solutions that can scale, with feasible economics
Integration-readiness with real systems and environments
Genuine potential to improve the customer experience
Early customer traction is a plus, but ambition, capability, willingness to co-build, and the right technology matter most.
If you're building at the frontier of AI, digital experience, connected mobility, or customer intelligence, this is for you.

Where We Want To Build Together

Focus Area

Honda is focused on transforming the digital customer experience: the intelligent, connected, seamless ways customers interact with Honda across their entire ownership journey.
Incident, Accident, Maintenance, and Service
Honda continuously works toward helping riders and drivers better understand their vehicle’s condition and stay ahead of potential disruptions. This focus area explores solutions that make vehicle health insights clearer, more proactive, and easier to act upon, supporting safer usage, informed decisions, and timely care across both 2-Wheelers and 4-Wheelers.
In moments when assistance is required, clarity and coordination matter most. This focus area looks at enhancing how customers are guided and supported, enabling structured, reassuring, and well-orchestrated assistance experiences that connect relevant stakeholders and help users take the right actions with confidence.
Honda aims to make post-incident journeys more transparent, understandable, and reassuring for customers. This focus area explores ways to strengthen engagement before and after an incident, improving awareness, enabling structured documentation, and simplifying support interactions to enhance customer confidence and trust.
SDV Ambient In-Car AI Agent
Driving environments vary widely, and minimising distraction while improving awareness is essential. This focus area explores software-defined interfaces that provide timely guidance and alerts in a natural, low-distraction manner,  helping drivers stay informed and confident across diverse conditions.
Vehicles are becoming an active part of daily routines. This focus area looks at enabling contextual intelligence that understands usage patterns and driving situations, offering helpful, predictive assistance that supports everyday mobility decisions practically and intuitively.
Customers interact with vehicles across multiple touchpoints. This focus area explores bringing those interactions together into a cohesive, intuitive experience, enabling natural communication, relevant actions, and seamless access to services through an integrated in-vehicle environment.

Program Timelines

August 20
Call for applications / Applications open across India.
Screening & Selection: Joint evaluation by Honda and T-Hub. Shortlisted startups pitch directly to Honda.
August 20 to October 2
October
Cohort Announced: Selected startups onboarded and matched to focus areas.
Co-Development & PoC: Structured build phase — co-developing with Honda, supported by mentorship and milestone reviews.
October to January
January
Demo Day: Showcase results to Honda leadership. Strongest solutions advance to a pilot pathway.
About Honda
Honda is a global mobility leader delivering motorcycles, automobiles, aircraft, and power products worldwide.



In India, Honda serves a vast and diverse customer base with an enduring commitment to safety, reliability, and engineering excellence. As mobility becomes increasingly intelligent and connected, Honda continues to invest in the digital experiences, safety systems, and customer relationships that will define the next era of ownership.

Through this program, Honda is partnering with India's most innovative startups to advance that vision, building next-generation customer experiences grounded in real needs and real Indian mobility.
About T-Hub
T-Hub, the world's largest home for startups, is a comprehensive innovation ecosystem enabler. It connects corporations, governments, academia, and investors with startups, offering mentorship, resources, access to funding, and paid pilot opportunities that turn ambitious ideas into real-world impact.
As the delivery partner for Honda Innovation Challenge 2.0, T-Hub brings its network, business mentorship, investment connections, corporate partnerships, and market access to help every selected startup build, prove, and scale, with Honda and well beyond it.

Frequently Asked Questions

What is Honda Innovation Challenge 2.0?

A startup co-innovation program by Honda in partnership with T-Hub, where selected startups work directly with Honda's teams to build and pilot next-generation digital customer experiences across safety, loyalty, and customer experience.

What do selected startups receive?

A share of a ₹1.6 Crore prize pool, up to ₹40 Lakh per startup as a co-development grant, plus direct technical mentorship from Honda, business mentorship and network, partnership, and investment access from T-Hub, real customer validation, and a pilot pathway with Honda after the PoC phase.

Is there a pilot opportunity after the program?

Yes. The strongest solutions earn a structured pathway to pilot with Honda after the proof-of-concept phase, a real route from prototype toward production.

Is there a cost to participate?

No. There is no program fee, and no equity is taken to participate.

Who can apply?

Startups with a working product ready for real-world validation. Early customer traction is preferred but not mandatory.

My solution fits more than one focus area. Can I apply?

Yes. You can indicate multiple relevant focus areas within a single application.

Who owns the IP?

Your startup retains ownership of its intellectual property. Specific terms for any co-developed work are agreed transparently before the build phase begins.

The road ahead is being built right now. Build it with Honda. Join us at T-Hub!

Apply Now

Applications close: 2 Oct 2026

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